In this episode, we’re taking a break from our artistic stint of authors and podcast hosts, and moving back into solid DevRel territory with our guest Aravind Putrevu. Aravind is a developer advocate turned angel investor, but to leave it at just that would be a disservice. He has his fingers in many pies, including DevRel consulting, where he helps companies with their product marketing and strategy.
And of course, as any good DevRel or engineer should, he also has an itch to build something valuable, so he’s working on a SaaS tool that he’s still keeping in stealth mode. Aravind speaks to us about his transition from DevRel to angel investing and his propensity for startups and working with founders.
When it comes to the world of consulting, Aravind walks us through his role with a company, from strategy, to marketing, to introducing their brand to the public as a DevRel. He speaks about the culture of DevRel, how all too often a singular person gets hired to do the work of an entire DevRel team, both code and community, and how this overload leads to the inevitable cycle of burnout that he sees frequently.
We also chat to him about his work as a senior developer advocate at Elasticsearch, where he had the benefit of a large developer team working with a popular product that had insane traction. He says that Elasticsearch is a classic example of how DevRel can work when the founders are the first developer advocates.
Aravind is also a speaker who has given talks at many large conferences, and he tells us a little about how he coordinates a team where five people have all signed up to speak at the same conference. A happy problem to have!
Reach out to Aravind here: https://www.linkedin.com/in/aravindputrevu/
Find out more and listen to previous podcasts here: https://www.voxgig.com/podcast
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