Stephen Murtagh, also known as The Exhibition Guy, explains why it’s vital for exhibitors to follow their leads, and why audiences prefer relevant content to fame.

Stephen Murtagh is best known as the Exhibition Guy, the guy who shows exhibitors how to make trade exhibitions work for them. In a full-throttle Fireside Chat with Richard, he tells Richard that audiences are more interested in relevant content than in famous speakers. He also stressed the importance of following your leads – if you do, you’ll be in the top 20% of successful exhibitors.

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